Honor Legacy, Hook Customers
Project Revitalize a historic brand, while staying true to their heritage. No. 9 SF is a fish kitchen and crab stand in San Francisco’s Fisherman’s Wharf that opened in 1935.
Scope Brand Refresh, Logo, Signage, Menu Suite, Uniforms, Web Design
Results I crafted a refreshed brand identity that honored No. 9 SF’s legacy. Recreated the original wordmark, incorporated the iconic Fisherman’s Wharf location, and framed it within a hexagon inspired by the Dungeness crab shell adding a subtle nod to their seafood focus. This update provided a modern aesthetic while celebrating the restaurant’s history. The refresh extended to menus, signage, uniforms, and a new website, creating a cohesive brand experience for today’s customers. Learn more…
