Honor Legacy, Hook Customers
Project Revitalize a historic brand, while staying true to their heritage. Fisherman’s Grotto No. 9 is a fast casual fish eatery and take away crab stand established in 1935 in San Francisco’s Historic Fisherman’s Wharf District.
Scope Brand Identity Refresh, Logo, Signage, Business System, Menu Suite, Menu Boards, Uniforms, Website, Socials
Results I crafted a refreshed brand identity that honored the restaurant’s legacy while providing a fresh modern revamp for the iconic brand. The update included renaming the restaurant to No. 9 S.F. – Fish Kitchen & Bar, recreating the original number mark and incorporating the iconic S.F. location, framing the mark within a hexagonal shape, inspired by the Dungeness crab shell, adding a subtle nod to their seafood focus. The refresh extended to all touchpoints creating a cohesive brand experience for today’s epicurean. Learn more…
