History Meets Modern
Project Refresh The Grotto’s brand to reflect its upscale renovation and commitment to sustainable seafood, all while staying true to it’s Fisherman’s Wharf legacy. The Grotto is a San Francisco institution with 89 years of history.
Scope Name, Logo, Branding, Menu Suite Design & Engineering, Web Design
Results I developed a strategic brand identity that celebrates The Grotto’s heritage while propelling it into the future. The typographic logo and branding elements drew inspiration from 1930s streetcar transfers and building signage from that era, paying homage to San Francisco’s history. This sophisticated aesthetic perfectly complements the restaurant’s recent renovations and commitment to sustainable seafood, solidifying The Grotto’s position as a premier waterfront dining destination. Learn more…
Photography by William Pruyn
