Amplify Impact
Project Develop and expand a cohesive brand identity design strategy that maintains brand recognition and customer loyalty while undergoing a vast company-wide expansion. Freebirds World Burrito, a Tex-Mex fast-casual chain with a cult following, was experiencing rapid growth, expanding from 10 to over 60 restaurants across Texas and California.
Scope Corporate Business Systems, In-Restaurant Collateral, Menu Boards, In-Store P.O.P., Promotional Advertising, Displays, Merchandise, Packaging, Bill Boards, Signage, Microsites, Digital Ads, Photo Shoots, and so much more.
Results I created a cohesive brand experience across a wide range of digital and print touchpoints, ensuring a strong and recognizable presence for both local and national markets. This strategic approach successfully increased brand awareness and loyalty, fueling Freebirds’ impressive growth. Learn more…
