Amplify Impact
Project Create and carry out a cohesive design strategy that maintains brand recognition and customer loyalty while undergoing a vast company-wide expansion. Freebirds World Burrito, a beloved Tex-Mex fast-casual chain, was experiencing rapid growth, expanding from 10 to over 60 restaurants across Texas and California.
Scope In-store displays, merchandise, point-of-purchase materials, advertising campaigns, packaging, and so much more.
Results I developed a cohesive brand experience across a wide range of digital and print touchpoints, ensuring a strong and recognizable presence in both local and national markets. This strategic approach successfully increased brand awareness and loyalty, fueling Freebirds’ impressive growth. Learn more…
