Empower Restaurants
Project Establish a strong brand identity for Heart of House, a women-owned restaurant consultancy, that communicates their commitment to empowering restaurateurs and elevating the dining experience through defined, focused restaurant brands.
Scope Brand Identity (Name, Logo Design), Business System Print Collateral, Brochure Design, Content Strategy & Art Direction, Website & Social Media Development
Results I developed a brand identity that captures the essence of Heart of House’s mission. The playful name references restaurant lingo, with “Heart of House” alluding to the back-of-house operations that are crucial to a restaurant’s success. The sleek heart-shaped logo, inspired by a traditional hard case menu, reinforces this connection.
