History Meets Modern
Project Refresh The Fisherman’s Grotto brand to reflect its upscale renovation and recommitment to sustainable seafood, and delivering a quality dinning experience. All while staying true to their 89 year old legacy in San Francisco’s Fisherman’s Wharf.
Scope Name, Logo, Branding, Menu Suite Design & Engineering, Web Design,
Results I developed a strategic brand identity that celebrates The Grotto’s heritage while propelling it into the future. The typographic logo and branding elements drew inspiration from 1930’s streetcar transfers and building signage from that era, paying homage to the restaurant’s rich history in San Francisco. The sophisticated aesthetic complements the restaurant’s upscale redesign solidifying The Grotto’s position as a premier waterfront dining destination. Learn more…
Photography by William Pruyn
